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International journal of retail & distribution management
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51
Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-Kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10008370024
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52
Indian consumers' purchase behavior toward US versus local brands
Kumar, Archana
;
Kim, Youn-Kyung
;
Pelton, Lou
- In:
International journal of retail & distribution management
37
(
2009
)
6
,
pp. 510-526
Persistent link: https://www.econbiz.de/10008249212
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53
Indian consumers' purchase behavior toward US versus local brands
Kumar, Archana
;
Kim, Youn-Kyung
;
Pelton, Lou
- In:
International journal of retail & distribution management
37
(
2009
)
6-7
,
pp. 510-526
Persistent link: https://www.econbiz.de/10008275549
Saved in:
54
Receptivity to advertising messages and desired shopping values
Kim, Hye-Young
;
Kim, Youn-Kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-386
Persistent link: https://www.econbiz.de/10008146985
Saved in:
55
Shopping value in online auctions: Their antecedents and outcomes
Lee, Min-Young
;
Kim, Youn-Kyung
;
Fairhurst, Ann
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 75
Persistent link: https://www.econbiz.de/10008163015
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56
Benefit segmentation of TV home shoppers
Park, Hyejune
;
Lim, Chae-Mi
;
Bhardwaj, Vertica
;
Kim, …
- In:
International journal of retail & distribution management
39
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008812253
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57
The Effect of Indian Consumers' Life Satisfaction on Brand Behavior toward a U.S. Global Brand
Bhardwaj, Vertica
;
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10008813202
Saved in:
58
The role of love in satisfied customers' relationships with retailers
Kim, Hye-Young
;
Kim, Youn-Kyung
;
Jolly, Laura
; …
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10008431884
Saved in:
59
Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana
;
Lee, Hyun-Joo
;
Kim, Youn-Kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10008232096
Saved in:
60
Smart shopping: conceptualization and measurement
Atkins, Kelly Green
;
Kim, Youn-Kyung
- In:
International journal of retail & distribution management
40
(
2012
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10009963694
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