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SZARVASGOMBA FOGYASZTÓI ÉS BESZERZÉSI MAGATARTÁSÁNAK SZEGMENTÁLÁSA ÉS JELLEMZŐI

Lehota, Jozsef; Komaromi, Nandor - 2008

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...

Persistent link: https://www.econbiz.de/10009445609

Attitudes and reactions of Galician (Spanish) consumers towards the purchase of products from other regions

Fernández-Ferrín, Pilar; Bande-Vilela, Belén - In: Global Business and Economics Review 17 (2015) 2, pp. 131-150

Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...

Persistent link: https://www.econbiz.de/10011266443

Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece

Tsourgiannis, Lambros; Kazana, Vassiliki; … - In: International Journal of Data Analysis Techniques and … 7 (2015) 2, pp. 156-171

This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components...

Persistent link: https://www.econbiz.de/10011266490

Glory Out of Reflected Failure: The examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport Management Review 17 (2014) 3, pp. 243-253

Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff, Elfenbein, & Staw, 2010; Kimble & Cooper, 1992; Smith & Schwartz, 2003). The current study adds to the existing literature by using qualitative analysis to investigate the way fans make...

Persistent link: https://www.econbiz.de/10010906936

Modern Distribution vs. Specialised Shop: a Study on beef consumer behaviour

Scozzafava, Gabriele; Casini, Leonardo; Marinelli, Nicola - Società Italiana di Economia Agro-Alimentare - SIEA - 2012

The evolution of consumer profile highlights, for food products and specifically for beef, a growing attention for a number of specific aspects related to food quality, safety, environmental issues and animal welfare. Because of this, it is more and more important to understand the consumer’s...

Persistent link: https://www.econbiz.de/10010908955

Consumer Behaviour in Rural Tourism. Conjoint analysis of Choice Attributes in the Italian-Slovenian cross-boundary area

Marangon, Francesco; Troiano, Stefania; Tempesta, Tiziano; … - In: Politica Agricola Internazionale - International …, 3

Understanding consumer behaviour in rural tourism is a necessary condition for the suc- cessful diversification of any rural socio-economic system. This paper aims to analyse the consumer behaviour of tourists and residents in an Italian marginal rural area in order to verify the opportunities...

Persistent link: https://www.econbiz.de/10010909535

Consumer Behavior Towards Lemongrass (Cymbopogon citratus) Tea in Benguet Province, Northern Philippines

Dagupen, Marie Klondy T.; Januszewska, Renata; Lino, … - University of the Philippines Mindanao

Sensory evaluation was done with 256 respondents who were willing to participate in the study and chosen through quota sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass with pandan (Pandanus amaryllifolius) using the research questionnaire given to them....

Persistent link: https://www.econbiz.de/10010909570

Markenführung in der Fleischwirtschaft – zum Markentransferpotenzial der Marke Wiesenhof

Luth, Maren; Spiller, Achim - In: German Journal of Agricultural Economics 55 (2006) 3

new markets by brand extension. Therefore, consumption-psychological (strength of the parent brand, perceived quality of … the parent brand, perceived transfer-fit) as well as economic (conjoint analysis) approaches are applied. The results … group for manufacturerâ€™s brands. The example of the poultry brand Wiesenhof shows that brand extensions are an appropriate …

Persistent link: https://www.econbiz.de/10008802599

Risikowahrnehmung und Verbrauchervertrauen nach einem Lebensmittelskandal - Eine experimentelle Studie

Bocker, Andreas; Albrecht, Silke - In: German Journal of Agricultural Economics 50 (2001) 6

An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction...

Persistent link: https://www.econbiz.de/10008802646

Does trust influence consumer behaviour?

Dierks, Leef H. - In: German Journal of Agricultural Economics 56 (2007) 2

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...

Persistent link: https://www.econbiz.de/10008802672