Purpose: The main concern of this research is to examine the indirect effects servant leadership on organisational sustainability (OS) through creativity and psychological resilience in the hoteling sector in Malaysia. Design/methodology/approach: A survey method based on a questionnaire was...

Purpose: In Malaysia, as in most of the developing countries, small businesses play pivotal roles in the economy. Yet, despite the contribution of small businesses, previous researchers have overlooked the fraud issues that are threating the sustainability of those businesses and instead focus...

Purpose: The objective of this research is to investigate the influence of family involvement in business and innovation capability on sustainable longevity of family firms. Design/methodology/approach: Data collected from 553 executives of 200 family firms that survived to the second...

Purpose: The purpose of this study is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards green purchase behaviour (GPB). The mediating effect of EA is also investigated. Design/methodology/approach:...

Purpose: Conflict environments are under researchers’ scope in many disciplines at micro and macro levels. This paper aims to steer towards finding out how literature addresses entrepreneurship in conflict contexts. In addition, this paper tries to ascertain the theoretical bases and main...

This case illustrates how a processed food firm can strategize its business to increase its product sales in a competitive domestic market. Musalmah Food Industries Sdn Bhd (MFI), the manufacturer of Musalmah, a premium quality ready-to-eat sauce, had been facing fierce competition from other...

Purpose – It is evident that most consumers are polygamous and are loyal to several brands within a particular product or service category. This circumstance is coined as “multi-brand loyalty” (MBL). The present research tries to shade light on consumers' motivation to become a multi-brand...

Purpose Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and...