This paper presents best practices for conducting survey research using Amazon Mechanical Turk (MTurk). Readers will learn the benefits, limitations, and trade-offs of using MTurk as compared to other recruitment services, including SurveyMonkey and Qualtrics. A synthesis of survey design...

Multivariate techniques are increasingly popular as researchers attempt to accurately model a complex world. MANOVA is a multivariate technique used to investigate the dimensions along which groups differ, and how these dimensions may be used to predict group membership. A concern in a MANOVA...

Multiple regression is a widely used technique to study complexinterrelationships among people, information, and technology. Inthe face of multicollinearity, researchers encounter challengeswhen interpreting multiple linear regression results. Althoughstandardized function and structure...