The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid obsolescence of innovative strategies, and...

It is estimated that millions of packaged and unused gift items are sent to landfills every month, generating enormous amounts of waste borne by the environment. Proposing social recycling through regifting unused gift items as a probable solution, the authors proposed an integration of the norm...