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Das emotionale Unternehmen : Mental starke Organisationen entwickeln: Emotionale Viren aufspüren und behandeln
Breuer, Jochen Peter - 2010
GmbH "Unternehmensinterne Veränderungsvorhaben sind nur dann erfolgreich, wenn neben dem Kopf auch das Herz, die Emotion …
Persistent link: https://www.econbiz.de/10014424968
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Der Superpromoter : Umsatz und Reputation steigern mit begeisterten Kunden
Vogelaar, Rijn - 2011
Heutzutage sind es die Empfehlungen, die Umsatz generieren. Der Einfluss der klassischen Werbung nimmt ab und wird zunehmend ersetzt durch Mund-zu-Mund-Propaganda. Unternehmen tun also gut daran, sich mit den Kunden zu beschäftigen, die begeistert sind und ihre Begeisterung auch weitertragen:...
Persistent link: https://www.econbiz.de/10014425185
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Emotion und Intuition in Führung und Organisation
Fröse, Marlies W. - 2015
und Emotion verstehen. … Management mit den diskursiven Verknüpfungen von Emotion, Geschlecht, Subjektivierung auseinandersetzen? Was passiert, wenn man …
Persistent link: https://www.econbiz.de/10014425701
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The moderating role of gender in the effect of self-monitoring personality trait on emotional labor strategies
Babalola, Sunday Samson; Nwanzu, Chiyem Lucky - In: Cogent business & management 9 (2022) 1, pp. 1-15
This study investigated the effect of self-monitoring on emotional labor strategies (surface acting and deep acting) and the moderating role of gender in development. In anchoring the relationship between self-monitoring and emotional labor, the conservation of resources theory was used, while...
Persistent link: https://www.econbiz.de/10014425719
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Sentiments and perceptions after a privacy breach incident
Lee, Patrick Chang Boon; Io, Hio Nam; Tang, Heng - In: Cogent business & management 9 (2022) 1, pp. 1-12
This study used sentiment analysis, keyword extraction, and content reviews to analyze related posts and comments from the Weibo microblogging website to determine the sentiments and perceptions regarding online privacy following the Facebook-Cambridge Analytica privacy breach incident. The...
Persistent link: https://www.econbiz.de/10014425850
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The role of Islamic ethics in shaping passion for social innovation
Boussema, Samira; Belkacem, Lotfi - In: Journal of entrepreneurship in emerging economies 15 (2023) 5, pp. 988-1003
Persistent link: https://www.econbiz.de/10014425899
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Consumers' attitude footprint on sustainable development in developed and developing countries : a case study in the electronic industry
Ghorbanloo, Sanaz; Shokouhyar, Sajjad - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1444-1475
Persistent link: https://www.econbiz.de/10014426008
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Choosing jobs over entrepreneurship : how do negative emotions demotivate the aspiring entrepreneurs?
Sharma, Shalaghya; Kumar, Amit - In: Journal of entrepreneurship in emerging economies 15 (2023) 5, pp. 1277-1292
Persistent link: https://www.econbiz.de/10014426009
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Micro-foundations in mergers and acquisitions research : exploring the case of emotions
Delgado, João Pedro; Gomes, Emanuel; Neves, Pedro - In: Advances in mergers and acquisitions 22 (2023), pp. 155-177
Persistent link: https://www.econbiz.de/10014426099