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The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

Participative pricing and donation programs in a socially concerned supply chain

Sabbaghnia, Ali; Heydari, Jafar; Razmi, Jafar - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 146-164

Persistent link: https://www.econbiz.de/10014245502

Low-fit cause-related marketing : when and why do consumers respond positively?

DeMotta, Yoshiko; Janssen, Catherine; Sen, Sankar - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 281-298

Persistent link: https://www.econbiz.de/10014534650

Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR

Xie, Quan; Wang, Tianjiao - In: Journal of business research : JBR 148 (2022), pp. 315-324

Persistent link: https://www.econbiz.de/10013325485

Social media influencer effects on CSR communication : the role of influencer leadership in opinion and taste

Cheng, Yang; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 336-359

Persistent link: https://www.econbiz.de/10014635507

Responsible and honest behavior : essays in experimental economics

Pigors, Mark - 2015

Persistent link: https://www.econbiz.de/10011407648

Does being good pay off? : an investigation of consumers' price response to social product information

Moosmayer, Dirk C. - In: Pricing perspectives : marketing and management …, (pp. 77-98). 2008

Persistent link: https://www.econbiz.de/10003775062

For a few cents more : why supersize unhealthy food?

Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778

Persistent link: https://www.econbiz.de/10008652568

The influence of corporate social responsibility and price fairness on customer behaviour : evidence from the financial sector

Matute-Vallejo, Jorge; Bravo, Rafael; Pina, José M. - In: Corporate social responsibility and environmental management 18 (2011) 6, pp. 317-331

Persistent link: https://www.econbiz.de/10009408609

Pricing and collection rate decisions and reverse channel choice in a socially responsible supply chain with green consumers

Liu, Yunzhi; Xiao, Tiaojun - In: IEEE transactions on engineering management : EM 67 (2020) 2, pp. 483-495

Persistent link: https://www.econbiz.de/10012422648