For a few cents more : why supersize unhealthy food?
Paul W. Dobson; Eitan Gerstner
| Year of publication: |
2010
|
|---|---|
| Authors: | Dobson, Paul ; Gerstner, Eitan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 4, p. 770-778
|
| Subject: | Preismanagement | Pricing strategy | Produktmanagement | Product management | Corporate Social Responsibility | Corporate social responsibility | Gesundheitsrisiko | Health risk | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652568