promoting the Islamic ethical principles in their marketing practices, IBs can thus appeal to a larger clientele, both Muslims … criteria set out in the Islamic marketing ethics literature. The objective of this paper is to evaluate the extent to which the … ethical ideals espoused by the Islamic marketing ethics literature are reflected in the marketing practices of IBs …

Islamic marketing ethics combines the principle of value maximisation with the principles of equity and justice for the … welfare of the society. Adherence to the Islamic ethics in the Islamic banking industry can help elevate the standards of both … behaviour and living of bankers and customers alike. In a rapidly changing marketing environment the need to be customer …