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Including ambivalence as a basis for benefit segmentation

Ottar Olsen, Svein; Prebensen, Nina; Larsen, Thomas A. - In: European Journal of Marketing 43 (2009) 5/6, pp. 762-783

food in Norway. Design/methodology/approach – Building on the attitude‐ambivalence literature and research about food …. Findings – The study's effort to use attitudinal ambivalence as a basis for benefit or attitude segmentation proved to be …

Persistent link: https://www.econbiz.de/10014722578

Adoption of sensory enabling technology for online apparel shopping

Kim, Jiyeon; Forsythe, Sandra - In: European Journal of Marketing 43 (2009) 9/10, pp. 1101-1120

Purpose – The purpose of this study is to investigate online shoppers' adoption of visual sensory enabling technologies, showing that these sensory experience enablers provide a dual role in enhancing online apparel shopping by reducing perceived product risk, and increasing the entertainment...

Persistent link: https://www.econbiz.de/10014722594

Store atmosphere in web retailing

Manganari, Emmanouela E.; Siomkos, George J.; … - In: European Journal of Marketing 43 (2009) 9/10, pp. 1140-1153

conference proceedings through an interdisciplinary research approach (i.e. marketing and information systems literature …

Persistent link: https://www.econbiz.de/10014722596

An empirical investigation into e‐shopping excitement: antecedents and effects

Jayawardhena, Chanaka; Tiu Wright, Len - In: European Journal of Marketing 43 (2009) 9/10, pp. 1171-1187

Purpose – This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word‐of‐mouth communication. Design/methodology/approach – A conceptual model is developed based on the...

Persistent link: https://www.econbiz.de/10014722598

Online grocery shopping: the influence of situational factors

Hand, Chris; Dall'Olmo Riley, Francesca; Harris, Patricia; … - In: European Journal of Marketing 43 (2009) 9/10, pp. 1205-1219

marketer's control, they could be used as a basis for marketing communications content and target advertising, for instance, by …

Persistent link: https://www.econbiz.de/10014722600

Adoption vs acceptance of e‐commerce: two different decisions

Hernandez, Blanca; Jimenez, Julio; José Martín, M. - In: European Journal of Marketing 43 (2009) 9/10, pp. 1232-1245

Purpose – The main objective of this paper is to compare the differences that exist between the adoption of e‐commerce by potential purchasers and the acceptance of the channel (re‐purchase decisions) by experienced e‐customers. Therefore, the paper seeks to test the influence of online...

Persistent link: https://www.econbiz.de/10014722602

Differentiation and silver medal winner effects

Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre; … - In: European Journal of Marketing 43 (2009) 11/12, pp. 1365-1377

illustrate the need to understand and deal with the challenge faced by marketing managers when silver medal effects are present. …

Persistent link: https://www.econbiz.de/10014722610

Gender differences in supermarket choice

Beynon, Malcolm J.; Moutinho, Luiz; Veloutsou, Cleopatra - In: European Journal of Marketing 44 (2010) 1/2, pp. 267-290

practical analysis tool in marketing research. …

Persistent link: https://www.econbiz.de/10014722631

Mobile phone choice: technology versus marketing. The brand effect in the Italian market

Petruzzellis, Luca - In: European Journal of Marketing 44 (2010) 5, pp. 610-634

products, both from a technological point of view and from a marketing one. Findings – The findings show various dimensions … study, though exploratory, has underlined the importance of brand and the dualism between marketing and technology in the … operators and mobile manufacturers. Originality/value – This paper provides an analysis of the brand attitude and perception …

Persistent link: https://www.econbiz.de/10014722650

Fraudulent consumer returns: exploiting retailers' return policies

Harris, Lloyd C. - In: European Journal of Marketing 44 (2010) 6, pp. 730-747

Purpose – Although dysfunctional behaviors by customers is increasingly being recognized by both scholars and practitioners, “illegitimate” complaining, in the form of fraudulent returns by customers, is under‐researched. The aim of this study is to address this gap in extant knowledge...

Persistent link: https://www.econbiz.de/10014722656