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A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol; Kim, Sunmee; Lee, Jonathan; Hwang, … - In: European journal of marketing 57 (2023) 6, pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
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Cutoff criteria for overall model fit indexes in generalized structured component analysis
Cho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; … - In: Journal of marketing analytics : JMA 8 (2020) 4, pp. 189-202
Persistent link: https://www.econbiz.de/10012421353
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Integrated generalized structured component analysis : on the use of model fit criteria in international management research
Cho, Gyeongcheol; Schlägel, Christopher; Hwang, Heungsun; … - In: Management international review : MIR ; journal of … 62 (2022) 4, pp. 569-609
Persistent link: https://www.econbiz.de/10013454378
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A primer on integrated generalized structured component analysis
Hwang, Heungsun; Sarstedt, Marko; Cho, Gyeongcheol; … - In: European business review 35 (2023) 3, pp. 261-284
Persistent link: https://www.econbiz.de/10014280568
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Examining the sensory impressions, value perception, and behavioral responses of tourists : the case of floating markets in Thailand
Pipatpong Fakfare; Cho, Gyeongcheol; Hwang, Heungsun; … - In: Journal of travel and tourism marketing 38 (2021) 7, pp. 666-681
Persistent link: https://www.econbiz.de/10012649873
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Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.; Sarstedt, Marko; Matthews, Lucy M.; … - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
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Testing measurement invariance of composites using partial least squares
Hensler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: International marketing review 33 (2016) 3, pp. 405-431
Persistent link: https://www.econbiz.de/10011487000
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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How to specify, estimate, and validate higher-order constructs in PLS-SEM
Sarstedt, Marko; Hair, Joseph F.; Cheah, Jun-Hwa; … - In: Australasian marketing journal 27 (2019) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10012110334
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How collinearity affects mixture regression results
Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 643-659
Persistent link: https://www.econbiz.de/10011399174