This study examines factors related to the effectiveness of mobile advertising. Using a large data set with 115,899 records of ad tap-through from a mobile advertising company in China, the authors identify that the influencing factors for advertisement tap through are application type, mobile...

In this paper, we propose a tractable model to study the impact of path-dependent reference points on optimal trading strategies of a realization utility investor. We find that when reference points are adaptive to prior paper gains and losses, two interesting effects arise endogenously: (a)...