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Issues and considerations in the application of data mining in business

Chen, Edward T. - In: Knowledge discovery process and methods to enhance …, (pp. 123-141). 2015

Persistent link: https://www.econbiz.de/10012123324

An exploration of big data practices in retail sector

Aktas, Emel; Meng, Yuwei - In: Logistics 1 (2017) 2, pp. 1-28

Connected devices, sensors, and mobile apps make the retail sector a relevant testbed for big data tools and applications. We investigate how big data is, and can be used in retail operations. Based on our state-of-the-art literature review, we identify four themes for big data applications in...

Persistent link: https://www.econbiz.de/10012123327

The importance of data quality assurance to the data analysis activities of the data mining process

Lutu, Patricia E. Nalwoga - In: Knowledge discovery process and methods to enhance …, (pp. 143-163). 2015

Persistent link: https://www.econbiz.de/10012123338

Critical success factors in knowledge discovery and data mining projects

Barclay, Corlane - In: Knowledge discovery process and methods to enhance …, (pp. 165-185). 2015

Persistent link: https://www.econbiz.de/10012123339

Applications of data mining in organizational behavior

Shahin, Arash; Salehzadeh, Reza - In: Knowledge discovery process and methods to enhance …, (pp. 239-257). 2015

Persistent link: https://www.econbiz.de/10012123347

Decision making and decision styles of project managers : a preliminary exploration using data mining techniques

Osei-Bryson, Kweku-Muata; Barclay, Corlane - In: Knowledge discovery process and methods to enhance …, (pp. 259-278). 2015

Persistent link: https://www.econbiz.de/10012123348

Application of the CRISP-DM model in predicting high school students' examination (CSEC/CXC) performance

Barclay, Corlane; Dennis, Andrew; Shepherd, Jerome - In: Knowledge discovery process and methods to enhance …, (pp. 279-302). 2015

Persistent link: https://www.econbiz.de/10012123354

Selecting classifiers for an ensemble : an integrated ensemble generation procedure

Osei-Bryson, Kweku-Muata - In: Knowledge discovery process and methods to enhance …, (pp. 327-346). 2015

Persistent link: https://www.econbiz.de/10012123358

The impact of digital innovations on marketing and consumers

Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019

Persistent link: https://www.econbiz.de/10012123415

Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019

Persistent link: https://www.econbiz.de/10012123418

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