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Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

Persistent link: https://www.econbiz.de/10014550823

Cross-media advertising strategies and brand attitude : the role of cognitive load

Hatzithomas, Leonidas; Theodorakioglou, Fotini; … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 603-636

Persistent link: https://www.econbiz.de/10014551016

The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence

Le, Hoang T. P. M.; Yoo, Weonsang; Park, Jungkun - In: International journal of advertising : the review of … 43 (2024) 5, pp. 798-823

Persistent link: https://www.econbiz.de/10014551072

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

Rath, Dr. Sabyasachi - 2010

the retail advertising …

Persistent link: https://www.econbiz.de/10014199005

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

Do Sexy Mouthwash Ads Leave a Bad Aftertaste? The Interaction of Sexual Self Schema and Brand Positioning Fit on Female-Targeted Sexual Advertising Efficacy

Mayer, James; Peev, Plamen - 2015

We explore females' reactions to a sexually-themed advertising with regards to a key personality variable — sexual self …, we also offer areas for further SSS-based advertising research, particularly in another unexplored area: the role of SSS … in identification and resultant attitude formation in sexual, but less explicit, advertising …

Persistent link: https://www.econbiz.de/10014138084

Exploring Nostalgic Advertising Effects on Social Media : A Case of UK Retail Bank Brand

Mogaji, Emmanuel - 2018

While practitioners have adopted nostalgia-based marketing and advertising strategies, consumers’ responses have also …

Persistent link: https://www.econbiz.de/10014114083

Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - In: The journal of product & brand management 31 (2022) 7, pp. 1091-1103

Persistent link: https://www.econbiz.de/10013429053

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371