Similar Search Results

De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206

Persistent link: https://www.econbiz.de/10012200218

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222

Persistent link: https://www.econbiz.de/10009740981

Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10012179017

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021

Persistent link: https://www.econbiz.de/10012643061

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Heath, Ray Brian - 1968

Persistent link: https://www.econbiz.de/10000615396

Wright, John Sherman (ed.); Warner, Daniel S. (ed.) - 1963

Persistent link: https://www.econbiz.de/10000595600

Cohen, Dorothy - 1972

Persistent link: https://www.econbiz.de/10000674669

A service of the