This study identifies the significant antecedents of brand equity for the fast moving consumer goods (FMCG) industry in India (hereafter referred as FMCG in the paper). The study is based on the conceptualization of brand equity by Aaker (1991). Data was collected from 826 FMCG consumers in five...

The entrepreneurial development process for women in India is increasingly being recognized as an important untapped source of economic growth since women entrepreneurs create new jobs for themselves and others and by being different also provide society with different solutions to management,...

Mobile banking can be the best tool for government of India to achieve success in financial inclusion given the fact that there is high penetration of mobile phones in India. It is a challenge to achieve success without having a clue of rural people‘s take on benefits, learning capability,...

Students are generally identified about their level of education and affiliation from their uniform or formal dress since ages. Dress code for college students has always been a controversial issue among the various stakeholders. On one side, Institutions want to have dress code policies for...

Objective: The study aims to empirically test the relationship between types of campus adaptations across student's mother's level of education at engineering undergraduate B. Tech students pursuing a four-year study at Indian Institute of Technology (IIT's) and National Institute of Technology...

Objective: The study aims to empirically test the relationship between types of campus adaptations across student's father's income level at engineering undergraduate B. Tech student's pursuing a four-year study at Indian Institute of Technology (IIT's) and National Institute of Technology...

Objective: The study aims to empirically test the relationship between types of campus adaptations across student's mother's level of income at engineering undergraduate B. Tech students pursuing a four-year study at Indian Institute of Technology (IIT's) and National Institute of Technology...

Information forms the backbone for any organisation. It is more so in healthcare organisations. Without adequate information decision making can become less effective and less productive. Information systems connect all activities happening throughout the organisation. It not only connects the...

The paper presents an overview of performance measurement in healthcare organizations. The objective is to measure the organizational performance in a healthcare organization. The literature review suggest that the performance measurement in healthcare organizations is complex and is influenced...

Many rural developmental programs have not yielded expected success by union and state governments in the country. When government or private sector systematically makes a forge into rural sector by offering the people quality services and if rural people consume the same optimally after coming...