Guo, Xin; Duff, Angus; Hair, Mario - In: International Journal of Bank Marketing 26 (2008) 5, pp. 305-327
Purpose – The purpose of this paper is to construct a measurement instrument to capture service quality in the Chinese … corporate banking market. Design/methodology/approach – To create the measurement instrument, Chinese Banking Service Quality … (CBSQ), constructs are utilised from the generic service quality literature and Chinese business culture. In addition, 18 …