Relationship marketing: customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector
Year of publication: |
2003
|
---|---|
Authors: | Adamson, Ivana ; Chan, Kok‐Mun ; Handford, Donna |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 21.2003, 6/7, p. 347-358
|
Publisher: |
MCB UP Ltd |
Subject: | China | Banks | Relationship marketing | Customer loyalty |
-
Service convenience, customer satisfaction, and customer loyalty : study of Indian commercial banks
Kaura, Vinita, (2013)
-
Aldaihani, Faraj Mazyed Faraj, (2023)
-
Emotional stability and switching barriers in the retail banking context
Al-Hawari, Mohd Ahmad, (2014)
- More ...
-
Breaking through the glass ceiling? : the United Arab Emirates case
Adamson, Ivana, (2015)
-
Are senior women management consultants team players?
Adamson, Ivana, (2015)
-
Adamson, Ivana, (2003)
- More ...