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Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 12, pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
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What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de - In: International journal of advertising : the review of … 40 (2021) 5, pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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Improving the statistical power and reliability of research using Amazon Mechanical Turk
Bentley, Jeremiah, W. - In: Accounting horizons : a quarterly publication of the … 35 (2021) 4, pp. 45-62
Persistent link: https://www.econbiz.de/10012817173
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An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
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Amazon's Mechanical Turk : a comment
Ford, John B. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
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Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy; Berry, Christopher; Burton, Scot; … - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
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Improving data quality using Amazon mechanical turk through platform setup
Lu, Lu; Neale, Nathan; Line, Nathaniel D.; Bonn, Mark Andrew - In: The Cornell hospitality quarterly 63 (2022) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10013256793
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"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin; D'Arcy, John; Hammer, Bryan; … - In: The journal of strategic information systems : … 25 (2016) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
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Using Amazon Mechanical Turk and other compensated crowdsourcing sites
Schmidt, Gordon B.; Jettinghoff, William M. - In: Business horizons 59 (2016) 4, pp. 391-400
Persistent link: https://www.econbiz.de/10011514814