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Communicating brand biographies effectively : the role of communication source

Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 712-733

Persistent link: https://www.econbiz.de/10012293328

Digital storytelling and employer branding : an exploratory connection

Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287

Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the … communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the … searching for the job when exposed solely to the web communication or digital stories. …

Persistent link: https://www.econbiz.de/10011764396

When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises

Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42

Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …

Persistent link: https://www.econbiz.de/10014285415

Communicative perspectives on strategic organization : editorial

Vaara, Eero; Langley, Ann - In: Strategic Organization 19 (2021) 4, pp. 541-552

Persistent link: https://www.econbiz.de/10012794120

Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity

Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011912502

Powerful Presentations : Selling Your Story on Stage or In The Boardroom

Haunts, Stephen - 2022

Chapter 1 – Why Public Speaking is an Important Skill -- Chapter 2 – Writing Engaging Presentations -- Chapter 3 – Writing a Synopsis to Draw in Your Audience -- Chapter 4 – Preparing to Give a Talk -- Chapter 5 – Delivering the Talk -- Appendix A - Frequently Asked Questions --...

Persistent link: https://www.econbiz.de/10013170801

Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"

Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146

Persistent link: https://www.econbiz.de/10011286966

Assessing elements of storytelling in Chinese e-entrepreneur giant Alibaba’s business information graphics

Zhang, Yuejiao - In: International journal of e-entrepreneurship and … 5 (2015) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10011372747

The dimensions of storytelling by retail salespeople

Gilliam, David A.; Flaherty, Karen E.; Rayburn, Steven W. - In: The international review of retail, distribution and … 24 (2014) 2, pp. 231-241

Persistent link: https://www.econbiz.de/10010367004

Internal crisis communication : an employee perspective on narrative, culture, and sensemaking

Strandberg, Julia Matilda; Vigsø, Orla - In: Corporate communications : an international journal 21 (2016) 1, pp. 89-102

Persistent link: https://www.econbiz.de/10011460423

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