Research suggests that negative affect triggers a variety of cognitive and behavioral responses designed to re-affirm and strengthen one's sense of self. In the current research, four studies explored the hypothesis that negative affect would also intensify the expression of culture consistent...

Behavioral mimicry — the automatic imitation of gestures, postures, mannerisms, and other motor movements — is pervasive in human interactions. The current review focuses on two recent themes in the mimicry literature. First, an analysis of the moderators of mimicry uncovers the various...

This work examines the process through which thrift versus prestige goals can nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious goal pursuit, we present a theoretical framework detailing how consumer choices are affected by incidentally activated goals. We...

In the course of daily encounters with other consumers, an individual may be incidentally exposed to various brands. We refer to these situations as incidental consumer brand encounters (ICBEs). This research examines how ICBEs influence brand choice. Four studies provide evidence that repeated...

This article investigates the effect of mimicry on consumer product consumption and appraisal. We propose and test two paths via which mimicry may influence product preferences. In the mimicking consumer path, we suggest that individuals automatically mimic the consumption behaviors of other...