This paper is based on the premise that it is important to understand what niche marketing is; what its elements are, and also to know about the characteristics of niche marketing strategy. Essentials elements for a niche marketing strategy include segmentation, and positioning. The main purpose...

The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce, technology, innovation and most...

Objective: The main objective of this study is to verify the impact of entrepreneurial orientation dimension on firm performance of furniture industry in Malaysia. Research Design & Methods: In this study, we used a quantitative research method and collected data through a questionnaire from 391...

As the research shows that small and medium enterprises are comprising of more than 90% of the business around the world. In the developing countries SMEs contribute to the GDP, poverty alleviation, creating jobs, and have many other benefits which are crucial. According to their significance to...

Small businesses are privately owned corporations, partnership, or sole proprietorship that have less personnel and/or a smaller amount of annual income than a regular business and corporation. Small businesses in many nations contain services or retail operations such as convenience stores,...

This paper aims to review the current literature on entrepreneurial marketing and business sustainability while explaining various scholars' views on the relationships between these constructs. A comprehensive analysis of the previous literature on these concepts was conducted to gain better...

This paper presents the stability of currency that is more stable with respect to other currencies. Various currencies are studied and graphs are plotted with reference to dates on a yearly basis and analyze its patterns. The stability of a currency was determined by using Apriori-algorithm....

Purpose: Innovation is the basic input to organizational endurance; therefore, the study of processes that support innovation should be of interest to practitioners and researchers alike. Consequently, there is increasing attention for the supplementary research examination of the influencing...

SMEs play a vital role in the most developing and developed nation. His role in the development of the economic growth and sustainability has been widely recognized. Due to its importance much emphasis has been put in through research and publication. Most research has covered on the...