Narrow search
Showing 61 - 70 of 306,569
Cover Image
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Cover Image
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Cover Image
business-to-business
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Cover Image
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Cover Image
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Cover Image
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Cover Image
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Cover Image
Service dominant logic and market orientation : a case study of Brazilian agribusiness firms
Albuquerque, Mariangela Duarte Soares; Martins, Tomás … - In: Review of marketing science 20 (2022) 1, pp. 147-173
Persistent link: https://www.econbiz.de/10013447853
Cover Image
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Cover Image
Concept for identifying problems in supply chains in omni-channel systems
Wieczerniak, Sebastian; Milczarek, Jarosław - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 15 (2019) 3, pp. 341-350
Persistent link: https://www.econbiz.de/10012155382