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Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.; Chang, Wei-Shiun - In: Electronic commerce research 23 (2023) 3, pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
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Die Effektivität von Online-Reviews in Hersteller-Online-Shops
Kessing, Katharina Elisabeth - 2024
der Bergischen Universität Wuppertal mit den Forschungsschwerpunkten Marketing und E-Commerce. …
Persistent link: https://www.econbiz.de/10014558569
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Attributing Conversions in a Multichannel Online Marketing Environment : An Empirical Model and a Field Experiment
Li, Hongshuang (Alice) - 2019
marketing investments in multiple online marketing channels, such as display, paid search, referral, e-mail, and affiliates … subsequent marketing campaigns. This paper provides a methodology to attribute the incremental value of each individual marketing …
Persistent link: https://www.econbiz.de/10012904209
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Social Media Integration and E-Commerce Platform Performance : A Randomized Field Experiment
Huang, Ni - 2020
experiment in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in …
Persistent link: https://www.econbiz.de/10012854296
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The effect of ID verification in online markets : evidence from a field experiment
Livingston, Jeffrey Alan; Scholten, Patrick A. - In: Review of industrial organization : RIO 54 (2019) 3, pp. 595-615
Persistent link: https://www.econbiz.de/10012157678
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Platform Information Provision and Consumer Search : A Field Experiment
Fang, Lu; Chen, Yanyou; Farronato, Chiara; Yuan, Zhe; … - National Bureau of Economic Research - 2024
rolled out with a long-run experiment, which allows us to measure its short-run and long-run effects. We find that, although …
Persistent link: https://www.econbiz.de/10014486191
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A social media campaign application in a marketing field experience course
Hughes, Mine Üçok - In: Business education & accreditation : BEA 6 (2014) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10010224973
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The Matthew effect in social commerce : the case of online review helpfulness
Wan, Yun - In: Electronic markets : the international journal on … 25 (2015) 4, pp. 313-324
Persistent link: https://www.econbiz.de/10011553067
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The reliability of online review helpfulness
Wan, Yun; Nakayama, Makoto - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
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The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan; Wang, Liang; Guo, Xiao; Law, Chun Hung … - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403