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1
Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
2
Are brand benefits perceived differently in less developed economies? : a scale development and validation
Belaid, Samy
;
Ben Mrad, Selima
;
Lacoeuilhe, Jérôme
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 111-120
Persistent link: https://www.econbiz.de/10011855267
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3
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
4
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
5
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
6
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
7
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
8
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
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9
Diversity, dimensionality, distinctiveness
Kitchen, Philip J.
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
Saved in:
10
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
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