Purpose – This paper aims to investigate whether the interactional effects of recommendation valence, tie strength and service type produce different effects on attitude and buying intention in a social networking context. Design/methodology/approach – A 2 × 3 × 3 between-subject...

Purpose To explore the psychological mechanism through which consumer reviews affect people’s purchasing decisions and behavior, this study aims to examine the impact of statistical evidence embedded in product reviews on consumers’ perceptions and purchasing intentions....

This research focused on parameters of online reviews that affect business travelers` attitude and subjective norm on intention to purchase. The sub-constructs of attitude include: the quality of offered service, the value of money, hotel business facility, hotel security, food and beverage, and...

This study investigates how relevant factors representing the central and peripheral routes affect Chinese consumer adoption of eWOM system. This study is the first to propose a model linking argument quality, site quality and reviewer quality with purchase influence and behavior intention and...