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What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy?
Vander Schee, Brian A.; DeLong, Debbie - In: Journal of marketing education : JME 44 (2022) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10013473723
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Test item order, level of difficulty, and student performance in marketing education
Schee, Brian A. Vander - In: Journal of education for business 88 (2013) 1, pp. 36-42
Persistent link: https://www.econbiz.de/10010210115
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Let them decide : student performance and self-selection of weights distribution
Schee, Brian A. Vander - In: Journal of education for business 86 (2011) 6, pp. 352-356
Persistent link: https://www.econbiz.de/10009411399
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The influence of new product characteristics on rate of adoption : increasing student comprehension with the bidding for buyers game
Schee, Brian A. Vander - In: Journal of marketing education : JME 34 (2012) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10009678882
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Direct marketing and distribution : the case of Redbox
Schee, Brian A. Vander; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10009728812
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Global benchmarking of marketing doctoral program faculty and institutions by subarea
Elbeck, Matthew A.; Schee, Brian A. Vander - In: Journal of marketing education : JME 36 (2014) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10010345561
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Using the RFM model to rank doctoral marketing programs
Elbeck, Matthew A.; Schee, Brian A. Vander - In: Marketing in the socially-networked world : challenges …, (pp. 430-438). 2013
Persistent link: https://www.econbiz.de/10010191250
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Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
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Students as consumers : programming for brand loyalty
Schee, Brian A. Vander - In: Services marketing quarterly 32 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10008902031
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The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A. - In: Journal of marketing for higher education 20 (2010) 1, pp. 135-143
Persistent link: https://www.econbiz.de/10008653904