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The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products

Eberhardt, Tim; Hubert, Marco; Lischka, Helena Maria; … - In: Journal of Consumer Marketing 38 (2020) 1, pp. 58-68

Purpose: The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence purchase intention and reported purchase behaviour across two product categories, namely, fashion and food....

Persistent link: https://www.econbiz.de/10012412577

Self-Service Technologies

Hubert, Marco; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 6, pp. 319-321

Persistent link: https://www.econbiz.de/10003852497

Consumer neuroscience : the effect of retail brands on the perception of product packaging

Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10003868578

Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung

Ahlert, Dieter; Hubert, Marco - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 47-55). 2010

Persistent link: https://www.econbiz.de/10003992348

Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung

Ahlert, Dieter; Hubert, Marco - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 59-74). 2010

Persistent link: https://www.econbiz.de/10003992351

Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers

Riedl, René; Hubert, Marco; Kenning, Peter - In: Management information systems : mis quarterly 34 (2010) 2, pp. 397-428

Persistent link: https://www.econbiz.de/10003982177

Das aktuelle Stichwort - Self-Service Technologies

Hubert, Marco; Kenning, Peter - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 6, pp. 319-321

Persistent link: https://www.econbiz.de/10008271794

Are There Neural Gender Differences in Online Trust? An fMRI Study on the Perceived Trustworthiness of eBay Offers

Riedl, René; Hubert, Marco; Kenning, Peter - In: Management information systems : mis quarterly 34 (2010) 2, pp. 397-397

Persistent link: https://www.econbiz.de/10008425768

Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging

Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc - In: Psychology & marketing 30 (2013) 10, pp. 861-873

Persistent link: https://www.econbiz.de/10010175428

Consumer neuroscience : the effect of retail brands on the perception of product packaging

Hubert, Marco; Hubert, Mirja; Sommer, Jens; Kenning, Peter - In: Marketing Review St. Gallen : die neue … 26 (2009) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10009853993