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Image-focused social media for a market analysis of tourism consumption
Latorre-Martínez, María Pilar; Iñíguez-Berrozpe, Tatiana - In: International journal of technology management : IJTM 64 (2014) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10010434542
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
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Why we follow : examining motivational differences in following sport organizations on Twitter and Weibo
Li, Bo; Dittmore, Stephen W.; Scott, Olan K. M.; Lo, Wen-juo - In: Sport management review 22 (2019) 3, pp. 335-347
Persistent link: https://www.econbiz.de/10012099373
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"You'll never tweet alone": managing sports brands through social media
Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan; Manickavasagam, Jeevananthan - In: Journal of electronic commerce in organizations : the … 14 (2016) 3, pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
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The use of social media for engaging stakeholders in sustainability reporting
Manetti, Giacomo; Bellucci, Marco - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 985-1011
Persistent link: https://www.econbiz.de/10011585318
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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Effect of the government's use of social media on the reliability of the government : focus on twitter
Kim, Suk Kyoung; Park, Min Jae; Rho, Jae Jeung - In: Public management review 17 (2015) 3, pp. 328-355
Persistent link: https://www.econbiz.de/10010502830