Purpose: The purpose of this paper is to establish a framework for millennials’ museum visiting behaviour and to explore the moderating effects of aesthetics and ambience for visiting art museums. This study uses the Stimulus–Organism–Response (S–O–R) model (Mehrabian and Russell,...

Purpose: In this study, the authors examine the impacts of two facets of retail employees' cognitive support and affective commitment on emotional labor-related outcomes. Design/methodology/approach: To test the study hypotheses, 521 retail service employees participated in the survey. By using...

Purpose: Traditionally, international luxury marketing highlights possible disparities of cultural and value perception. The context-specific nature of traditional international luxury marketing, which ranges from educational and cultural to financial and offering-based variations, delivers...

The main purpose of the study is to elaborate on the relationship between consumers' demographic background (household income level and education background) and online search pattern (search depth vs. search breadth) when consumers make online purchase decisions by adopting the theory of the...

Using clickstream data, this research aims to predict e-travellers' purchasing behaviours by observing websites transferring phenomena. Clickstream data are useful in predicting e-travellers' behaviours, in that they provide the detailed transactional information that is tracked and recorded...

Consumers can experience relatively low prices with the dramatic diffusion of online shopping even with customized products, which are commonly more expensive than regular products, due to unique functions of customized product order processes in online environments. This paper investigates how...

It is essential for organizations to understand and manage salespeople's emotions. By monitoring the effects of emotions on the job, management can promote and enhance its sales force. However, the literature on salespersons' emotions has been largely overlooked. This paper establishes an...

It is essential for organizations to understand and manage salespeople's emotions. By monitoring the effects of emotions on the job, management can promote and enhance its sales force. However, the literature on salespersons' emotions has been largely overlooked. This paper establishes an...