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Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change

Lu, Chongyu; Du, Rex Yuxing - In: Journal of advertising research 60 (2020) 4, pp. 394-406

Persistent link: https://www.econbiz.de/10012495757

The effects of digital media buying on advertisers

Šehić, Lejla; Peštek, Almir - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 279-291

Persistent link: https://www.econbiz.de/10012253955

The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor

Pintado, Teresa; Sanchez, Joaquin; Carcelén, Sonia; … - In: Journal of internet commerce 16 (2017) 4, pp. 364-384

Persistent link: https://www.econbiz.de/10011804517

Digital Storytelling : spannende Geschichten für interne Kommunikation, Werbung und PR

Adlmaier-Herbst, Dieter Georg; Musiolik, Thomas Heinrich - 2016

Persistent link: https://www.econbiz.de/10011637742

Electronic word of mouth as a promotional technique : new insights from social media

Chu, Shu-Chuan (ed.); Kim, Juran (ed.); … - 2020 - First issued in paperback

Persistent link: https://www.econbiz.de/10012244839

The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands

Shin, Jiye; Chae, Heeju; Ko, Eunju - In: Electronic word of mouth as a promotional technique : …, (pp. 71-85). 2020

Persistent link: https://www.econbiz.de/10012263250

A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall

Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86

Persistent link: https://www.econbiz.de/10012293497

Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Persistent link: https://www.econbiz.de/10011726956

Kreatives marketing im Netz

Rust, Holger - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 11, pp. 73-76

Persistent link: https://www.econbiz.de/10011957052

Werbung im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung

Seufert, Wolfgang - In: Media Economics revisited : (wie) verändert das …, (pp. 199-229). 2017

Persistent link: https://www.econbiz.de/10011794771