//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Now I can see : how brand inte...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
Artificial intelligence
3
Customer integration
3
Kundenintegration
3
Künstliche Intelligenz
3
Leistungsmotivation
3
Virtual reality
3
Virtuelle Realität
3
Work motivation
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Confidence
2
Customer engagement
2
Customer satisfaction
2
Emotion
2
Employee engagement
2
Kundenzufriedenheit
2
Markenartikel
2
Text
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
user-generated content
2
AI-enabled consumer experience
1
Advertising effects
1
Agricultura familiar
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
Book section
2
Language
All
English
22
Undetermined
1
Author
All
Bilro, Ricardo Godinho
22
Loureiro, Sandra Maria Correia
19
Japutra, Arnold
3
Angelino, Fernando José de Aires
2
Guerreiro, João Pedro Silva Martins
2
Romero, Jaime
2
Ali, Faizan
1
Cunha, João Fortes da
1
Dias, Fernando
1
Ferreira, Eduardo Sarmento
1
Ferro, Tiago
1
Gonçalves, Márcia
1
Jiménez-Barreto, Jano
1
Loureiro, Sandra Maria Correira
1
Magalhães, André
1
Marques, Susana Henriques
1
Molinillo, Sebastian
1
Neto, Diogo
1
Neto, Raul Silveira
1
Pina, Lídia Silveira
1
Rands, Alexandre
1
Rather, Raouf Ahmad
1
Rita, Paulo
1
Rosado-Pinto, Filipa
1
Santos, Joana Fonseca dos
1
Sarmento, Eduardo Moraes
1
Souto, Pedro
1
dos Santos, Joana Fonseca
1
more ...
less ...
Institution
All
Datamétrica Consultoria Econômica
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
5
Managerial challenges and social impacts of virtual and augmented reality
2
International Journal of Consumer Studies
1
International Journal of Contemporary Hospitality Management
1
International journal of consumer studies
1
Journal of Chinese Economic and Foreign Trade Studies
1
Journal of Hospitality and Tourism Technology
1
Journal of Product & Brand Management
1
Journal of Research in Interactive Marketing
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
Psychology & marketing
1
Service business
1
The journal of business & industrial marketing
1
Working Papers / Datamétrica Consultoria Econômica
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Other ZBW resources
6
RePEc
1
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
2
Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study
Loureiro, Sandra Maria Correia
;
Romero, Jaime
;
Bilro, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 388-409
Persistent link: https://www.econbiz.de/10012417002
Saved in:
3
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Implications of gamification and virtual reality in higher education
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 111-124)
.
2020
Persistent link: https://www.econbiz.de/10012180755
Saved in:
7
Beyond virtual and augmented reality : AI-assisted mixed reality and its impacts on society
Japutra, Arnold
;
Bilro, Ricardo Godinho
;
Loureiro, …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 252-265)
.
2020
Persistent link: https://www.econbiz.de/10012181904
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
10
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->