Dolatabadi, Hossein Rezaie; Forghani, Mohammad Hossein; … - In: International Journal of Academic Research in … 3 (2013) 3, pp. 21-27
The purpose of the present paper is to examine effect of effect of appropriate marketing mix strategies on Iranian protein products export performance. 4P (Price, Product, Place, Promotion) were selected as marketing strategies. The data used to test the hypotheses were collected through an...