Showing 264,241 - 264,250 of 267,585
videography and SPI. Moreover, the current work emphasises that innovation and the creative require consideration of the …
Persistent link: https://www.econbiz.de/10014987234
Purpose – The aim of this is to present a new combined, projective technique, the event‐based narrative inquiry technique (EBNIT), and analyze how it adds to traditional interviewing techniques in service development contexts for yielding new service ideas and evaluating current service....
Persistent link: https://www.econbiz.de/10014987252
Purpose – The purpose of this paper is to show how projective techniques – in particular cartoon tests – give useful insights when used as a tool for conducting marketing research into innovative products and services. The paper presents results from four studies on mobile services that...
Persistent link: https://www.econbiz.de/10014987255
Group) innovation process and on 45 semi‐directive interviews of practitioners and experts. Findings – The findings …
Persistent link: https://www.econbiz.de/10014987304
agencies will be concerned about the quantity, quality, technology or price of the innovation to be introduced. Civil society …
Persistent link: https://www.econbiz.de/10014987502
distributors developed networking, market adaptation and innovation capabilities. At the same time, agents also developed market … research also provides a framework for marketing managers to leverage the DMCs developed by the different actors of the … and customer service functions. Finally, managers and professionals can find a methodology to evaluate how DMCs can be …
Persistent link: https://www.econbiz.de/10014987521
Purpose Although the functional benefits of e-books have been discussed in the emerging literature on the e-reader platform, the hedonic/emotional aspects of e-book usage have not been explored. This study aims to explore the impact that e-readers have on consumers’ connections with books....
Persistent link: https://www.econbiz.de/10014987746
Purpose – The purpose of paper is to present a review of the literature on management accounting innovations (MAIs). Specifically, it explores recent developments in research on MAIs and offers suggestions for future research. The review differs from existing reviews by its specific focus on...
Persistent link: https://www.econbiz.de/10014987926
calculative instruments of accounting provoke innovation and participate in the generation of values by activating processes that … innovation. Through this lens, accounting, as a language based on signs, can be theorised as an ex-citable force involved in … provoking and transforming innovation and its associated values, notably beyond innovators’ initial intentions. Thus, innovation …
Persistent link: https://www.econbiz.de/10014988015
draws on Rogers’ diffusion of innovation theory to interpret and analyse the factors that enabled acceptance and successful …-human factors (the software package) simultaneously influenced the ready acceptance of the innovation. The reason for the positive …) innovation in the public health sector. Social implications The impact on society is evident in the paper, as the use of an …
Persistent link: https://www.econbiz.de/10014988043