Seeing the Big Picture in a Crowded App Store Marketplace -- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research -- Protecting Your Intellectual Property -- Your iPhone App Is Your Most Powerful Marketing Tool -- Money for Nothing: When It Pays to Be Free --...

Lehrbuch für Studierende, die ersmals mit Office- und Internetanwendungen arbeiten oder ihr bisher erworbenes Wissen ergänzen, vertiefen, strukturieren und um notwendige theoretische Grundlagen erweitern wollen.

"Billions of smart connected products are changing the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of embedded product intelligence and the impact of smart products on the automotive, wireless, energy, residential and health industries....