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The pandemic ripple effect : understanding marketing and public policy opportunities in the pharmaceutical industry
Sarkees, Matthew E.; Bone, Paula Fitzgerald; Lamberton, Cait - In: Journal of public policy & marketing 40 (2021) 1, pp. 103-104
Persistent link: https://www.econbiz.de/10012534349
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Whose view is it anyway? : media coverage of litigation in for-profit firms' role in the opioid crisis
Gratz, Elizabeth T.; Sarkees, Matthew E.; Bone, Paula … - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 440-456
Persistent link: https://www.econbiz.de/10013358800
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Toward a general model of consumer empowerment and welfare in financial markets with an application to mortgage servicers
Bone, Paula Fitzgerald - In: Journal of consumer affairs : official publication of … 42 (2008) 2, pp. 165-188
Persistent link: https://www.econbiz.de/10003751319
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Conveying level of science : tests of iconic and comparative formats
France, Karen Russo; Bone, Paula Fitzgerald - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 385-397
Persistent link: https://www.econbiz.de/10003898055
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Qualified health claims on package labels
Bone, Paula Fitzgerald; Russo France, Kare - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 253-258
Persistent link: https://www.econbiz.de/10003923205
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On break-up clichés guiding health literacy's future
Bone, Paula Fitzgerald; France, Karen Russo; Aikin, … - In: Journal of consumer affairs : official publication of … 43 (2009) 2, pp. 185-198
Persistent link: https://www.econbiz.de/10009531244
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Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
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Stained by the label? : stigma and the case of genetically modified foods
Ellen, Pam Scholder; Bone, Paula Fitzgerald - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003717437
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The pain of payment : a review and research agenda
Reshadi, Farnoush; Bone, Paula Fitzgerald - In: Psychology & marketing 40 (2023) 8, pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
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A test of policy makers' formal and lay theories regarding health care prices
Bone, Paula Fitzgerald; Yencha, Christopher - In: Journal of public policy & marketing 38 (2019) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10012534182