Reducing meat consumption has become a global policy target due to rising environmental, health, and animal welfare … focus on price-induced behavioral response among major meat categories (beef, pork, and poultry), fish, and the emerging … product category of plant-based meat substitutes (PBMS). Our analysis is based on detailed weekly transaction data from …

Research indicates that consumers are particularly concerned about the safety of meat. Higher processed meat is … perceived as more unsafe than fresh or natural meats, i.e. consumers trust processed meat less. This paper studies the … relationship between perceived trust and day-to-day purchase behavior for meat giving special attention to the degree of meat …

Many individuals have empathetic feelings towards animals but frequently consume meat. We investigate this "meat … form self-serving beliefs about the suffering of animals caused by meat consumption in order to alleviate the guilt … relationship between individuals' taste for meat and their propensity to engage in self-deception, a high price elasticity of …