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Rethinking "marketing as applied economics"
Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
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Enhancing knowledge development in marketing
Bloom, Paul N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000810623
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"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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Marketing management : readings in operational effectiveness
Shapiro, Stanley J. - 1974
Persistent link: https://www.econbiz.de/10000329047
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"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
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"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
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Broadening horizons in marketing : new challenges for sales management
American Management Association - 1956
Persistent link: https://www.econbiz.de/10003024516
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Strategic marketing management : readings
Dolan, Robert J. (ed.) - 1991
Persistent link: https://www.econbiz.de/10000848495
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Marketing theory and applications
American Marketing Association - Chicago, Ill. : American Marketing Association - 1-
Persistent link: https://www.econbiz.de/10012385980