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Demand for cinema and diverging tastes of critics and audiences

Wallentin, Erik - In: Journal of retailing and consumer services 33 (2016), pp. 72-81

Persistent link: https://www.econbiz.de/10011598623

Online user comments versus professional reviews : differential influences on pre-release movie evaluation

Chakravarty, Anindita; Liu, Yong; Mazumdar, Tridib - In: MSI reports : working paper series (2008) 1, pp. 115-137

Persistent link: https://www.econbiz.de/10003727341

Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective

Li, Yuhao; Oh, Lih-Bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 27 (2017) 4, pp. 342-373

Persistent link: https://www.econbiz.de/10011762613

Screening Europe in Australasia : transnational silent film before and after the rise of Hollywood

Allen, Julie K. - 2022

Persistent link: https://www.econbiz.de/10013462914

Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion

Díaz Soloaga, Paloma; Muñoz Domínguez, Gemma; … - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 369-373

Persistent link: https://www.econbiz.de/10014373485

The differential success of movie trailers

Suckfüll, Monika; Moellering, Kristin - In: Journal of retailing and consumer services 22 (2015), pp. 138-144

Persistent link: https://www.econbiz.de/10010468487

Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?

Chauhan, Gajendra Singh; Agrawal, Akhil; Khandelwal, Aditya - 2021

Bollywood movies, with simultaneous comparison between product placement and traditional forms of advertising, analysing its … importance of product placement, viewers' attitudes towards product placement in Hindi movies and TV serials is studied in this …

Persistent link: https://www.econbiz.de/10013223390

Consumer personality and lifestyles at the box office and beyond : how demographics, lifestyles and personalities predict movie consumption

Palomba, Anthony - In: Journal of retailing and consumer services 55 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012268843

Do violent movies scare away potential visitors?

Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335

Persistent link: https://www.econbiz.de/10011689847

Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

Persistent link: https://www.econbiz.de/10012115165

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