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From sensation to emotion : a neuromarketing study of sport sponsorship effects

Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 99-115

Persistent link: https://www.econbiz.de/10014635121

Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption

Kim, Kyungyeol; Byon, Kevin K.; Pedersen, Paul M. - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10012173435

Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories

Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109

Persistent link: https://www.econbiz.de/10012663266

Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events

Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - 2014

Advertising, promotions, and other marketing communications are commonplace in the contemporary world of sports. Are … sports fans irritated and annoyed by this commercial bombardment? This study investigates consumers’ perceptions of … commercial messages during televised sporting events. The results indicate that fans of two of the most popular U.S. sports (NFL …

Persistent link: https://www.econbiz.de/10014153869

What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences

Sveinson, Katherine; Toffoletti, Kim - In: Journal of sport management : the official journal of … 37 (2023) 2, pp. 102-115

Persistent link: https://www.econbiz.de/10014246182

A comparative analysis of sports gambling in the United States

Dwyer, Brendan; Hayduk, Ted, III; Drayer, Joris - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 684-706

Persistent link: https://www.econbiz.de/10013370470

The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues

Lee, Seomgyun; Oh, Taeyeon; Lim, Choong Hoon - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 496-516

Persistent link: https://www.econbiz.de/10013349534

Aggressive motives and fan passion across different types of sports

Greenwell, Chris; Yoo, Sin Wook - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 162-171

Persistent link: https://www.econbiz.de/10014315792

Examining racial discrimination in fantasy team selection : the case of Czech soccer fans

Kotrba, Vojtech; Dwyer, Brendan - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 248-267

Persistent link: https://www.econbiz.de/10014317626

Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality

Yoshida, Masayuki; Sato, Mikihiro; Doyle, Jason P. - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 229-242

Persistent link: https://www.econbiz.de/10014318067