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Managing omni-customer brand experience via augmented reality
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Qualitative Market Research: An International Journal 23 (2020) 3, pp. 427-445
Purpose: The adoption of augmented reality (AR) settings represents an extraordinary opportunity to enrich the value of the omni-customer brand experience, especially in fashion retail. AR enhances the brand of extra-contents, both informational and sensorial, amplifies its significance toward...
Persistent link: https://www.econbiz.de/10012188155
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User‐generated content in the era of digital well‐being : A netnographic analysis in a healthcare marketing context
Cuomo, Maria Teresa; Tortora, Debora; Giordano, Alex; … - In: Psychology & Marketing 37 (2020) 4, pp. 578-587
Persistent link: https://www.econbiz.de/10012189624
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Digital transformation and tourist experience co-design : big social data for planning cultural tourism
Cuomo, Maria Teresa; Tortora, Debora; Foroudi, Pantea; … - In: Technological forecasting & social change : an … 162 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665563
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Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 33 (2016) 12, pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
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Public-private partnerships from a business management perspective : risks and opportunities for SMEs in Europe
Festa, Giuseppe; Cuomo, Maria Teresa; Tortora, Debora; … - In: International journal of globalisation and small … 8 (2016) 3, pp. 239-250
Persistent link: https://www.econbiz.de/10011663957
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Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 34 (2017) 12, pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
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La misurazione multilivello e multistakeholder della corporate reputation
Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino - In: Rassegna economica : rivista internazionale di economia … 75 (2012) 1, pp. 165-181
Persistent link: https://www.econbiz.de/10009713988
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Innovation networks and social enterprises : a social network analysis of the third sector in Italy
Metallo, Gerardino; Cuomo, Maria Teresa; Tortora, Debora; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 3, pp. 33-53
Persistent link: https://www.econbiz.de/10012219795
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La misurazione multilivello e multistakeholder della corporate reputation
Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino - In: Rassegna economica : rivista internazionale di economia … 75 (2012) 1, pp. 165-181
Persistent link: https://www.econbiz.de/10010097370
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Corporate reputation Management : Analisi e modelli di misurazione
Cuomo, Maria Teresa - 2013
Cover -- Quartino -- Indice -- Premessa -- Capitolo I - Il concetto di reputazione negli studi di management -- Capitolo II -La misurazione della corporate reputation -- Capitolo III - L'impatto della corporate reputation sulle performance aziendali tra creazione di valore e danno reputazionale...
Persistent link: https://www.econbiz.de/10012679184