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Contextual marketing based on customer buying pattern in grocery e-commerce : the case of Bigbasket.com (India)
Vanessa, Nesya; Japutra, Arnold - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10011915562
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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Experience and facilitating conditions as impediments to consumers' new technology adoption
Mahardika, Harryadin; Thomas, Dominic; Ewing, Michael Thomas - In: The international review of retail, distribution and … 29 (2019) 1, pp. 79-98
Persistent link: https://www.econbiz.de/10012208267
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Predicting consumers' trial/adoption of new technology : revisiting the behavioral expectations : behavioral intentions debate
Mahardika, Harryadin; Thomas, Dominic; Ewing, Michael Thomas - In: The international review of retail, distribution and … 29 (2019) 1, pp. 99-117
Persistent link: https://www.econbiz.de/10012208279
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Beyond virtual and augmented reality : AI-assisted mixed reality and its impacts on society
Japutra, Arnold; Bilro, Ricardo Godinho; Loureiro, … - In: Managerial challenges and social impacts of virtual and …, (pp. 252-265). 2020
Persistent link: https://www.econbiz.de/10012181904
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Understanding the drivers of organic foods purchasing of millennials : evidence from Brazil and Spain
Molinillo, Sebastian; Vidal-Branco, Murilo; Japutra, Arnold - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132240
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Assessment of mobile technology use in the emerging market : analyzing intention to use m-payment services in India
Liébana-Cabanillas, Francisco; Japutra, Arnold; … - In: Telecommunications policy : the international journal … 44 (2020) 9, pp. 1-17
Persistent link: https://www.econbiz.de/10012595173
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Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold; Utami, Ami Fitri; Molinillo, Sebastian; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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Timing co-creation : a reward-based crowdfunding perspective
Primanti, Haryani; Japutra, Arnold; Van Doorn, Sebastiaan; … - In: Journal of consumer behaviour 23 (2024) 3, pp. 1270-1284
Persistent link: https://www.econbiz.de/10014575779