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When a product recall is announced, the manufacturer’s stock investors estimate the costs of the recall to determine how much to penalize the firm’s stock price. Prior event studies have viewed these costs as manifest only in the downstream consumer market. We reason that this view is...
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Conflict between channel members is of great interest to marketers given its presumed negative impact on the channel’s business performance. In a comprehensive meta-analysis of the empirical literature spanning six decades between 1960 and 2020, we observe channel performance is indeed...
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