Sports sponsorship announcements and marketing capability
Kamran Eshghi, Hesam Shahriari, Sourav Ray
| Year of publication: |
2022
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|---|---|
| Authors: | Eshghi, Kamran ; Shahriari, Hesam ; Ray, Sourav |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 2, p. 171-187
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| Subject: | abnormal returns | marketing investment | shareholder value | stochastic frontier estimation | Shareholder Value | Shareholder value | Sponsoring | Sponsorship | Ankündigungseffekt | Announcement effect | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Kapitaleinkommen | Capital income | Börsenkurs | Share price | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2020-0294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426056