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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: Marketing intelligence & planning 34 (2016) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
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Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
Sharma, Piyush; Roy, Rajat; Rabbanee, Fazlul K. - In: Journal of business research : JBR 109 (2020), pp. 88-100
Persistent link: https://www.econbiz.de/10012238031
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish; Sharma, Piyush; Sharma, Piyush; Vinu, Ajayan - In: Journal of business research : JBR 142 (2022), pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
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Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 46 (2015) 3, pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
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Intercultural service encounters : cross-cultural interactions and service quality
Sharma, Piyush - 2019
Persistent link: https://www.econbiz.de/10011885056
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Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-364
Persistent link: https://www.econbiz.de/10009629142