Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial … impact on eWOM. Furthermore, brand love and brand loyalty serve as mediators connecting brand experience and eWOM. Research …

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …