Antecedents and consequences of emotional attachment to sport teams brands
Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales, Emna Zaaboub
| Year of publication: |
2022
|
|---|---|
| Authors: | Ladhari, Riadh ; Cheikhrouhou, Soumaya ; Morales Alvarez, Miguel ; Zaaboub, Emna |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 5, p. 454-469
|
| Subject: | Brand experience | Brand loyalty | Brand personality | Emotional attachment | eWOM | Professional sports teams | Emotion | Markenführung | Brand management | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Markenartikel | Brand | Arbeitsgruppe | Team | Persönlichkeitspsychologie | Personality psychology | Markentreue | Fußball | Football |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00285-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391020