Narrow search
Showing 121 - 130 of 179
Cover Image
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra; Ford, John B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 301-304
Persistent link: https://www.econbiz.de/10009882351
Cover Image
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10010009347
Cover Image
An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark; Ford, John B.; Markowski, Edward; … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10010117351
Cover Image
Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10010148153
Cover Image
Relational benefits and manufacturer satisfaction: an empirical study of logistics service in supply chain
Li, Ling; Ford, John B.; Zhai, Xin; Xu, Li - In: International journal of production research : American … 50 (2012) 19, pp. 5445-5460
Persistent link: https://www.econbiz.de/10010027476
Cover Image
Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
Ford, John B.; Latour, Michael S.; Henthorne, Tony L. - In: Industrial marketing management : the international … 30 (2001) 5, pp. 441-452
Persistent link: https://www.econbiz.de/10006276056
Cover Image
Selecting and Training the International Sales Force: Comparison of China and Slovakia - How are firms selecting and training sales forces in former controlled marketplaces
Honeycutt Jr, Earl D.; Ford, John B.; Lupton, Robert A.; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 627-636
Persistent link: https://www.econbiz.de/10006295289
Cover Image
Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.; Ford, John B.; Swenson, Michael J.; … - In: Industrial marketing management : the international … 28 (1999) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10006301399
Cover Image
An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note
Ford, John B.; LaTour, Michael S.; Honeycutt Jr, Earl D. - In: International marketing review 14 (1997) 6, pp. 409-423
Persistent link: https://www.econbiz.de/10006310466
Cover Image
A ORGANIZATIONAL DYNAMICS - Measuring nonprofit marketing strategy performance: The case of museum stores Af:140
Mottner, Sandra; Ford, John B. - In: Operations research, Management science : OR MS ; the … 46 (2006) 1, pp. 23-24
Persistent link: https://www.econbiz.de/10006498620