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An investigation of internal marketing and its effets on employees in the banking sector in Saudi Arabia
Albassami, Faisal A.; Al-Meshal, Soad A.; Bailey, … - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10011480268
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"Oh, stop! You flatter me" : ingratiation in retail settings
Bailey, Ainsworth Anthony - In: International journal of retail & distribution management 43 (2015) 9, pp. 895-915
Persistent link: https://www.econbiz.de/10011456595
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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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Mobile payments adoption by US consumers : an extended TAM
Bailey, Ainsworth Anthony; Pentina, Iryna; Mishra, Aditya; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 626-640
Persistent link: https://www.econbiz.de/10011747851
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The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank indentification relationship
Bailey, Ainsworth Anthony; Albassami, Faisal; … - In: The international journal of bank marketing : IJBM 34 (2016) 6, pp. 821-840
Persistent link: https://www.econbiz.de/10011618692
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Response to social media influencers : consumer dispositions as drivers
Bailey, Ainsworth Anthony; Mishrab, Aditya Shankar; … - In: International journal of consumer studies 47 (2023) 5, pp. 1979-1998
Persistent link: https://www.econbiz.de/10014335662
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Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior
Bailey, Ainsworth Anthony; Mimoun, Mohamed Slim Ben - In: Journal of consumer marketing 41 (2024) 5, pp. 491-509
Persistent link: https://www.econbiz.de/10015078723
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Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip; Mishrab, Aditya Shankar; Bailey, … - In: Psychology & marketing 41 (2024) 4, pp. 802-818
Persistent link: https://www.econbiz.de/10014518838