An investigation of internal marketing and its effets on employees in the banking sector in Saudi Arabia
Year of publication: |
September 2015
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Authors: | Albassami, Faisal A. ; Al-Meshal, Soad A. ; Bailey, Ainsworth Anthony |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 3, p. 176-190
|
Subject: | empowerment | employee identification | internal marketing | organizatinal commitment | Saudi-Arabien | Saudi Arabia | Mitarbeiterbindung | Employee retention | Internationales Marketing | International marketing | Bank | Arbeitskräfte | Workforce |
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